How a CavSwap social handoff stays ready to continue.

Rules that must not be broken

Hard rules from the creator. Breaking one invalidates the work.

1. Keep the work warm, calm, specific, and neighborly.
2. Make trust feel useful and reassuring, never fear-based or alarmist.
3. Use Lily as a recurring lead with a recognizable point of view, not as a generic dog mascot.
4. Use only owned or authorized media and verify usage rights before publishing.
5. Render brand text and logos deterministically in post-production, not inside an AI image generation prompt.
6. Do not invent testimonials, community activity, adoption outcomes, or unsupported product claims.
7. Keep every social concept legible at thumbnail size and understandable with sound off.

Decisions already made

The creator settled these. Build on them, do not reopen them.

• Use three connected content pillars: useful reach, Lily's world, and trust plus how it works. The mix gives the feed an emotional lead, a recognizable character, and practical reasons to trust the product. no source given
• Lily is the recurring lead character and the emotional anchor for the social system. A specific, warm character makes the brand memorable while keeping the product grounded in the life of a Cavalier family. artifact_image#L1
• Separate generative imagery from deterministic brand finishing. Image generation is useful for scenes and variations, while approved type and logos require exact, repeatable placement. no source given
• Write captions with one useful or charming idea, a clear emotional beat, and a light next action. The account should feel like a trusted neighbor with taste, not a corporate content machine. no source given

Already tried and rejected

Directions already tried and struck. Do not reintroduce them.

• Generic cute-dog content with no connection to CavSwap's audience or product. Reach without a recognizable point of view does not build a transferable brand system. no source given
• Fake user-generated content, testimonials, or community outcomes. Invented social proof breaks trust and cannot be reviewed against real evidence. no source given
• AI-generated logos, dense typography, or final caption text rendered inside generated imagery. Generated text is not reliable enough for approved brand assets and weakens consistency. no source given
• Fear-led engagement about health, safety, scams, or bad owners. CavSwap should inform and reassure people without manufacturing anxiety for attention. no source given

Facts and where they come from

Each claim says how sure the creator is and where it came from.

• CavSwap is a trust-first care community for Cavalier families in California. Likely no source given
• The approved artifact features Lily as the lead character in the CavSwap social system. Verified artifact_image#L1
• The social system uses a warm, calm, specific, and neighborly voice. Likely no source given
• The artifact is an owned CavSwap brand asset approved for this public worked example. Verified artifact_image#L1

Wording to keep exactly as written

Reuse these lines word for word, do not paraphrase.

• Every CavSwap social post must make a Cavalier person smile.
• This is Lily. Resident door-greeter, professional napper, and the reason this community exists.

How to check your changes

Run these checks before handing the result back.

1. Confirm the concept creates a clear smile, recognition, or useful moment for a Cavalier person.
2. Check that Lily behaves like the established recurring character, not a generic mascot.
3. Read the caption aloud and remove corporate phrasing, overclaiming, and filler.
4. Review the image at thumbnail size and confirm the focal point remains clear.
5. Watch motion concepts with sound off and confirm the story still makes sense.
6. Confirm the asset rights, factual claims, logo lockup, typography, and final crop before publishing.